Becker Products Company Bottle (2 of 2), c. 1920
Becco; Artifacts; Becker Products Company; Becker Brewing and Malting Company; Bottle;
This artifact is an empty Becker Products Company bottle. The phrase "Becker Products Co. Ogen, Utah" is printed across the top of the bottle in raised glass. Along the bottom edge are the words, "contents 7 fluid ounces." The word "Becker's"is printed in cursive on the bottom of the bottle. The bottle most likely contained Becco or a flavored soda beverage.
Becker Products Company;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records, CAINEMSS31 Artifacts Box 001, Item 002]
Digitized by: Utah State University, Merrill-Cazier Library
Reproduction for publication, exhibition, web display or commercial use is only permissible with the consent of the USU Merrill-Cazier Library, Special Collections and Archives (435) 797-2663
Becker Brewing and Malting Company Records
Becker Brewing and Malting Company Records Collection
application/pdf;
1135754 Bytes
eng;
Image; StillImage;
Ogden, Utah
Becker Products Company Bottle (1 of 2), c. 1920
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records, CAINEMSS31 Artifacts Box 001, Item 001]
1685005 Bytes
Becker Products Company Artifacts Group Photo, c. 1920 to 1940
Artifacts; Bottle Opener; Bottles; Becker Brewing and Malting Company; Becker's Mellow Beer; Becco;
This is a group photograph of the artifacts in the Becker Brewing and Malting Company Records. It features two bottles and a bottle opener. The two empty glass bottles are from the Becker Products Company. The phrase "Becker Products Co. Ogen, Utah" is printed across the top of the bottles in raised glass. Along the bottom edge are the words, "contents 7 fluid ounces." The word "Becker's"is printed in cursive on the bottom of both bottles. The bottles most likely contained Becco or a flavored soda beverage. The bottle opener is made from stainless steel and is engraved with the phrase, "Becker's Mellow Beer."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records, Call Number]
image/jpeg;
417851 Bytes
Becker Products Company Bottles (1 and 2), c. 1920
Bottles; Artifacts; Becker Products Company; Becker Brewing and Malting Company; Ogden; Becco; Soda;
These artifacts are two empty glass bottles from the Becker Products Company. The phrase "Becker Products Co. Ogden, Utah" is printed across the top of the bottles in raised glass. Along the bottom edge are the words, "contents 7 fluid ounces." The word "Becker's"is printed in cursive on the bottom of both bottles. The bottles most likely contained Becco or a flavored soda beverage.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records, CAINEMSS31 Artifacts, Box 001]
1417862 Bytes
StillImage; Image;
Becker's Unita Club Beer Rocky Mountain Conference Football Schedule, 1935
<a href="/items/browse?advanced%5B0%5D%5Belement_id%5D=49&advanced%5B0%5D%5Btype%5D=is+exactly&advanced%5B0%5D%5Bterms%5D=Advertising%3B+Becker+Brewing+and+Malting+Company%3B+Rocky+Mountain+Conference%3B+Football%3B+Denver%3B+Colorado+University%3B+Colorado+State%3B+Utah+University%3B+Colorado+College%3B+Utah+State%3B+Brigham+Young%3B+Greeley+State%3B+Wyoming%3B+University%3B+Colorado+Mines%3B+Western+State%3B+Montana+State%3B+Unita+Club%3B">Advertising; Becker Brewing and Malting Company; Rocky Mountain Conference; Football; Denver; Colorado University; Colorado State; Utah University; Colorado College; Utah State; Brigham Young; Greeley State; Wyoming; University; Colorado Mines; Western State; Montana State; Unita Club;
This document is a calendar for the dates and locations of football games between the Rocky Mountain Conference universities and colleges. The calendar served as an advertisement for Becker's Unita Club Beer. The Rocky Mountain Conference schools included: Denver, Colorado University, Colorado State, Utah University, Colorado College, Utah State, Brigham Young, Greeley State, Wyoming University, Colorado Mines, Western State, and Montana State.
Becker Brewing and Malting Company;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum,CAINEMSS31Addnedum Series 03, Box 005, Item 001]
Becker Brewing and Malting Company Records Addendum
2424025 Bytes
Evanston, Wyoming;
Blueprint for a Counter-Pressure Racking Apparatus, 1894
Counter-Pressure Racking Apparatus; H. Torchiani; New York City; Becker Brewing and Malting Company; Brewing;
This is a blueprint for a counter-pressure racking apparatus designed to be used in a brewery. This machine was manufactured by H. Torchiani in New York City, New York. A counter-pressure racking apparatus was used to assist in the filling of kegs with beer. In an effort to be as modern as possible, the Becker Brewing and Malting Company purchased the most up to date machinery in the brewing industry. By 1906 the Becker Brewing and Malting Company factory was outfitted with similar equipment used by the large Eastern breweries.
H. Torchiani;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 004, Folder 10, Item 002]
2573027 Bytes
New York City, New York; Ogden, Utah;
Blueprint for a Compression System, c. 1900
Compression System; Machinery; Brewing; Becker Brewing and Malting Company; Willard J. Woodcock Refrigerating Machinery; New York; Ogden;
This is a blueprint for a mechanical compression system designed to be used in a brewery. This machine was manufactured by Willard J. Woodcock Refrigerating Machinery in New York City, New York. In an effort to be as modern as possible, the Becker Brewing and Malting Company purchased the most up to date machinery in the brewing industry. By 1906 the Becker Brewing and Malting Company factory was outfitted with similar equipment used by the large Eastern breweries.
Willard J. Woodcock Refrigerating Machinery;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 004, Folder 10, Item 001]
841177 Bytes
Ogden, Utah; New York City, New York;
Tied-house; Saloon; Becker Brewing and Malting Company; Gustav L. Becker; G. F. Thompson; 25th Street;
This contract is an agreement between the Becker Brewing and Malting Company and G. F. Thompson regarding the establishment of an Ogden tied-house. A tied-house was established when the proprietor of a bar or saloon agreed to exclusively serve the products of a specific brewery or distillery in exchange for funds and capital. G. F. Thompson's establishment was located at 214 25th Street in Ogden, Utah. Tied-houses were a very popular tactic employed by breweries in the 19th and early 20th centuries. Tied-houses were outlawed upon the repeal of the 18th Amendment.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 004, Folder 09, Item 003]
4078921 Bytes
Text;
Ogden, Utah;
Tied-house; Isaac Treger; Gustav L. Becker; Becker Brewing and Malting Company; Saloon;
This contract outlines an agreement between Gustav L. Becker and Isaac Treger about the establishment of a tied-house. A tied-house was a saloon or bar where a brewery supplied capital and funds to open the establishment. In exchange for the loan, the proprietor would agree to exclusively serve the brewery's products. Tied-houses were a very popular tactic employed by breweries in the 19th and early 20th centuries. Tied-houses were outlawed upon the repeal of the 18th Amendment.
Gustav L. Becker;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum,CAINEMSS31Addendum Series 03, Box 004, Folder 09, Item 002]
928355 Bytes
Price Fixing; Contract; Pabst Brewing Company; W. J. Lemp Brewing Company; Becker Brewing and Malting Company; Anheuser-Busch Company; Schlitz Brewing Company; Fred J. Kiesel; George Landsberg; J. F. McCarron;
This document is a contract between the major beer distributors of Ogden, Utah. Fred J. Kiesel, George Landsberg, J. F. McCarron and the Becker Brewing and Malting Company agreed to not sell Eastern beer for less than ten dollars a barrel, or eleven dollars a barrel on bottled beer. Fred J. Kiesel was the Ogden distributor for the Pabst Brewing Company, George Landsberg represented the W. J. Lemp Brewing Company, J. F. McCarron sold Schlitz Brewing Company products, and the Becker Brewing and Malting Company held the local agency for the Anheuser-Busch Company.
Fred J. Kiesel, George Landsberg, J. F. McCarron, Becker Brewing and Maltinc Company;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 004, Folder 09, Item 001]
342492 Bytes
Liquidation of the Becker Products Company Documents, 1953 to 1977
Becker Products Company; Becker Brewing and Malting Company; Liquidaiton; Financial Company;
This series of documents comes from a folder of material regarding the liquidation of the Becker Products Company in the 1970s. The folder belonged to Marjorie Seeger. These documents include financial notes, company minute meetings from 1959 and 1977, and tax documents.
Marjorie Seeger;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 004, Folder 08]
36303160 Bytes
Becker Products Company Financial Documents, 1959 to 1960
Finances; Albert E. Becker; Becker Products Company; Becker Brewing and Malting Company;
This binder contains several documents concerning the finances of the Becker Products Company in 1960. The balance sheets show revenue loss from 1959, an indication of the slow decline of the Company. A letter of condolence was inserted in the binder regarding the death of Albert E. Becker in 1961. There is also a contract detailing the purchase of Gustav Becker's shares in the company and the appointing of Albert Becker's sons as officers of the Company.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 004, Folder 7]
16168586 Bytes
Financial Documents for the Becker Products Company and the Becker Brewing and Malting Company, 1962 to 1975
Financial Documents; Becker Brewing and Malting Company; Becker Products Company; Liquidation;
This folder contains financial documents from the liquidation of the Becker Companies in Ogden and Evanston. The documents contain expenses and surpluses for various categories such as salaries, advertising, and payments. The folder also contains several tax documents and hand written notes about expenses.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 004, Folder 06, Item 001]
7385321 Bytes
Ogden, Utah; Evanston, Wyoming;
Becker Products Company; Becker Brewing and Malting Company; The Brewery;
This is an advertising handout for The Brewery, a tavern that operated at the Becker Brewing and Malting Factory between its closing, and the demolishing of the buildings in 1984. The handout has the weekly specials of the bar and the price of a pitcher and a schooner.
Distribco;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 18, Item 005]
4079132 Bytes
Salt Lake City, Utah; Ogden, Utah;
Becker Products Company; Becker Brewing and Malting Company; Golden Jubilee;
This document celebrates fifty years of continuous operation for the Becker Brewing and Malting Company. The booklet outlines the history of the company, from 1890 to 1940. The booklet also pays tribute to prominent Becker employees and the quality ingredients used in the creation of Becker's products. The booklet also celebrates Gus Becker's sporting and civic achievements.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 18, Item 004]
13417989 Bytes
Image;
A Little Journey Through the Home of Becco, c. 1925
Becker's Becco; Becker Brewing and Malting Company; Becker Products Company; Pamphlet;
This pamphlet describes the history, the founders, and the conditions in which Becker's Becco is made. It provides photographs of the Becker Products Company factory, the original Becker plant, John Becker and his sons, photos of the factory interior, various photos of Ogden, and the Becker's family recreation. The pamphlet was printed by Scoville Press in Ogden, Utah.
Scoville Press; Becker Products Company;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 18, Item 001]
4388280 Bytes
Becker Brewing and Malting Company Wallet, c. 1910
Becker Brewing and Malting Company; Wallet;
This is a wallet made from black leather is engraved with the phrase "Compliments of Becker Brewing & Malting Co. Ogden, Utah."
Unknown;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 13, Item 002]
4210896 Bytes
Albert E. Becker; Wallet;
This is the wallet of Albert E. Becker. It is made from russet colored leather. The interior is engraved with his initials in gold print. The inside is lined with purple silk.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 13, Item 001]
2136350 Bytes
Stock Certificate for the Becker Brewing and Malting Company, 1904
Stock Certificate; Gustav L. Becker; John S. Becker; E.N. Allison Jr.;
This is stock certificate number 15 for the Becker Brewing and Malting Company. It signifies that E. N. Allison Jr. owns twenty shares of capital stock or twenty-thousand dollars worth of the Company. The certificate is signed by J. S. Becker and G. L. Becker.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 07, Item 010]
4529977 Bytes
Stock Certificate for Becker Products Company, 1931
Stock Certificate; Thekla B. Becker; Becker Products Company; Becker Brewing and Malting Company;
This is a certificate which signifies ownership of a one dollar share in the Becker Products Company. This stock certificate was owned by Thekla B. Becker. Thekla Becker was the wife of Gustav L. Becker. The certificate indicates that the Becker Product Company has two-hundred thousand dollars in captial stock.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 07, Item 009]
5809163 Bytes
Letter Regarding Investments in the Becker Brewing and Malting Company (2 of 2), 1893
Capital stock; loan; F. Madlener; Gustav Becker;
This letter to Gustav Becker concerns the investments made by F. Madlener in the Becker Becker Brewing and Malting Company. Raising capital funds was essential for the Becker's in the early years of their brewery. By receiving funding from both Eastern and local investors, they were able to modernize and increase the size of their brewing facilities.
F. Madlener;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, Call Number]
1222612 Bytes
Chicago, Illinois; Ogden, Utah
Letter Regarding Investments in the Becker Brewing and Malting Company (1 of 2), 1894
This letter to Gustav Becker concerns the investments made by F. Madlener in the Becker Becker Brewing and Malting Company. Mr. Madlener had invested $2,600 in the Becker Brewing and Malting Company by 1894. This letter also included a loan to Gustav Becker for $600. Raising capital funds was essential for the Becker's in the early years of their brewery. By receiving funding from both Eastern and local investors, they were able to modernize and increase the size of their brewing facilities.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 06, Item 001]
1657344 Bytes
Bulletin from the United States Brewers' Association, 1917
Becker Brewing and Malting Company; prohibition; United States Brewers' Association;
This bulletin from the United States Brewers' Association, the largest amalgamation of brewers interests at the time, announces several bills regarding prohibition circulating in the United States House of Representatives. Two of the bills prohibited all forms of advertisement for intoxicating beverages from being delivered by the United States Post Office. In addition to the text of the bills, the bulletin contains excerpts of several organizations' reactions to the proposed legislation. Most dissenters argued it set a precedent for the limitation of freedom of the press. This bulletin provides a sample of the types of arguments and language used by the anti-prohibitionists leading up to the passage of the Volstead Act in 1919. Gus Becker was an active member in the United States Brewers' Association, serving as a board member for many years. He eventually became the organization's president from 1939 to 1947.
United States Brewers' Association;
2359825 Bytes
New York, New York; Ogden, Utah
Letter from the William Uhlmann and Company to the Becker Brewing and Malting Company, 1917
Prohibition; Hops; William Uhlmann and Company; California; Becker Brewing and Malting Company;
This letter discusses the prohibition bill passed in Utah and a similar measure that was considered in California. The letter also contains a paragraph about placing an order of hops for the short time in which the Becker's could continue to produce beer. This letter shows that prohibition was a national trend and that it impacted many businesses, such as farmers, in addition to brewers, distillers and liquor retailers.
William Uhlmann and Company;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum,CAINEMSS31Addendum 03, Box 003, Folder 05, Item 018]
519058 Bytes
Santa Rosa, California; Ogden, Utah
Letter to the Becker Brewing and Malting Company from the Fred J. Rieger and Company (2 of 2), 1917
Prohibition; Becco; Becker Brewing and Malting Company; Fred J. Reiger and Company;
This letter from the Fred J. Reiger and Company to the Becker Brewing and Malting Company implores them to consider the Fred J. Reiger Company as an agent for their non-intoxicating beverages. Many businesses that produced and sold alcohol went out of business after the enactment of prohibition because unlike the Becker Brewing and Malting Company, they could not find an alternative source of revenue.
Fred J. Reiger and Company;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 05, Item 007]
1655685 Bytes
Salt Lake City, Utah
Letter to the Becker Brewing and Malting Company from the Fred J. Rieger and Company (1 of 2), 1917
Prohibition; Fred J. Rieger and Company; Becker Brewing and Malting Company; Liquor License, Rieger's Whiskey;
This letter from Fred J. Rieger, a Salt Lake City whole sale liquor dealer, to the Becker Brewing and Malting Company complains about the state required renewal of liquor licenses on July 30, 1917, even though all alcohol will be banned in Utah just two days later. Prohibition in Utah began on August 1, 1917 as stipulated by the Young Prohibition Bill, which was passed in the Utah state legislature earlier that year. The letter also reveals the urgency felt by those in the liquor business. The letter, rather frantically, implores the Becker's to write their state congressmen and senators as soon as possible and request that this issue of the licenses be resolved.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 05, Item 006]
631571 Bytes
Advertisement for Becker's Best (29 of 29), c. 1910
Becker Brewing and Malting Company; Becker's Best; Advertising;
This is an advertising proof for Becker's Best Beer. It features a colored illustration of a bottle of Becker's Best and the slogan "It's here, Becker's Beer."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 072]
257977 Bytes
Advertisement for Becker's Soda Water, 1929
Becker Brewing and Malting Company; Becker Products Company; Becker's Soda Water; Advertising;
This is an advertisement for the soda and soft drink beverages manufactured by the Becker Products Company during prohibition. In addition to the manufacturing of Becco, the Becker's also made a variety of sodas to help them supplement their income due to the loss of beer sales. Popular Becker sodas included: root beer, strawberry, lemon sour, cream, cherry, ginger ale, cherry and grape. The Becker's also bottled and distributed Coca-Cola.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 071]
328906 Bytes
Advertisement for Becker's American Pilsner Beer (18 of 18), 1944
Becker Brewing and Malting Company; Becker Products Company; Becker's American Pilsner;
This advertisement for Becker's American Pilsner features the image of a cowboy rounding up three lost ponies. The text on the advertisement describes, that like a good cowboy story is enjoyable to the last page, a glass of Becker's Beer is delicious to the last sip.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 070]
1465705 Bytes
Advertisement for Becker's American Pilsner Beer (17 of 18), 1945
Becker Brewing and Malting Company; Becker Products Company; Becker's American Pilsner; Advertising;
This advertisement for Becker's American Pilsner features an image of a Utah farmer and his plow. The advertisement also features a description of the high quality barley grown by Utah farmers, which is then used by the Becker Products Company to produce their beer.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 069]
1551083 Bytes
Advertisement for Becker's American Pilsner Beer (16 of 18), 1943
Becker Products Company; Becker Brewing and Malting Company; Becker's American Pilsner; Advertising;
This advertisement for Becker's American Pilsner features an image of a hunter, his gun, and his dog, as well as, an image of Becker's Best. The text on the advertisement suggests that a hunter needs his favorite Becker's beer in addition to his dog and his gun.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 068]
2156195 Bytes
Advertisement for Becker's Best (28 of 29), 1940
Becker's Best; Becker Brewing and Malting Company; Becker Products Company; Advertising;
This is a holiday advertisement for Becker's Best featuring an image of two glasses and a bottle of Becker's Best on a silver tray with a holly wreath in the background.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 067]
3079089 Bytes
Advertisement for Becker's American Pilsner Beer (15 of 18), 1947
This advertisement for Becker's beer features the image of a down hill skier. The image is accompanied by the slogan, "Skiing is a lively and exhilarating sport... and Becker's is a sparkling, robust glass of beer!"
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum,CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 066]
1274316 Bytes
Advertisement for Becker's American Pilsner Beer (14 of 18), 1944
This advertisement for Becker's American Pilsner features an illustration of a man telephoning his neighbor, inviting him to share a glass of Becker's beer. The text accompanying the advertisement suggests that serving a glass of Becker's makes a visit with a neighbor "friendly and informal."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 065]
3008985 Bytes
Advertisement for Becker's American Pilsner Beer (13 of 18), 1944
This advertisement for Becker's American Pilsner features an image of Becker's Pilsner and the illustration of two cowboys shaking hands. The text on the advertisement compares Becker's Beer to a friendly western handshake.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 064]
1860216 Bytes
Advertisement for Becker's American Pilsner Beer (12 of 18), 1947
This advertisement features an illustration of a man barbecuing with several bottles of Becker's American Pilsner next to the grill. The text on the advertisement suggests that bringing Becker's beer to a party will make one the most popular host.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 062]
1667245 Bytes
Advertisement for Becker's American Pilsner Beer (11 of 18), 1944
This advertisement for Becker's American Pilsner features an illustration of a man cleaning dishes in his kitchen with a glass of Becker's American Pilsner on the counter. The text of the advertisement describes Becker's Beer as being a good motivator to get a husband to clean the dishes. It also has the phrase, "back the attack, buy war bonds."
Becker's Products Company;
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 061]
2682073 Bytes
Advertisement for Becker's American Pilsner Beer (10 of 18), 1944
This advertisement depicts a scene where a man is building a model wooden ship. The text on the ad compares drinking Becker's American Pilsner to a hobby that takes one's mind off wartime worries.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 060]
2211664 Bytes
Advertisement for Becker's American Pilsner Beer (9 of 18), 1945
This is a Thanksgiving advertisement for Becker's American Pilsner. The ad features an illustration of a turkey perched on an axe handle, which is imbedded in a map of Utah. The text on the advertisement describes how Becker's American Pilsner pairs well with a Utah grown turkey for Thanksgiving. This ad clipping is from the Salt Lake Tribune.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 059]
1984012 Bytes
Advertisement for Becker's American Pilsner Beer (8 of 18), 1945
Becker's American Pilsner; Becker Brewing and Malting Company; Becker Products Company; Advertising;
This advertisement features an image of a postman and includes a poem which praises his service and suggests that consumers of Becker's American Pilsner salute his service.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 058]
1631467 Bytes
Advertisement for Becker's American Pilsner Beer (7 of 18), 1945
Becker's Brewing and Malting Company; Becker's Products Company; Becker's American Pilsner; Advertising;
This advertisement for Becker's American Pilsner features an illustration of a cowboy playing a guitar in the mountains and the lyrics, "when it's summer in the Rockies... it's time for Becker's Beer."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 057]
3236075 Bytes
Advertisement for Becker's American Pilsner Beer (6 of 18), 1944
Becker's American Pilsner; Advertising; Becker Products Company; Becker Brewing and Malting Company;
This is a holiday advertisement for Becker's American Pilsner. The advertisement features an image of two men standing over a holiday feast and includes the slogan, "Holiday Hint, enjoy the drink of moderation... the brand of quality."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum,CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 056]
2138919 Bytes
Advertisement for Becker's Uinta Club Beer (3 of 3), 1941
Becker Brewing and Malting Company; Becker's American Pilsener; Advertising;
This advertisement for Becker's Uinta Club Beer depicts the image of a cowboy roping a steer. The ad features the advertising phrase, "you know that life is robust when you rope a runnin' steer; Makes you think of all the gusto in a glass of Becker's Beer!" and the slogan, "get acquainted with quality."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 055]
737382 Bytes
Advertisement for Becker's American Pilsner Beer (5 of 18), 1946
This advertisement depicts an image of Becker's American Pilsener next to a list of the four instructions describing "how to brew a beer as good as Becker's." The steps include: having superior barley, having the material to produce your own malt, employ a skilled brewmaster, and build a reputation on high quality.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 054]
1928057 Bytes
Advertisement for Becker's American Pilsner Beer (4 of 18), 1947
This advertisement for Becker's American Pilsner features an illustration of an outdoor figure skater and a bottle of Becker's American Pilsner. The advertisement also includes the advertising phrase, "Maybe you can't cut a figure-8 on ice... but you can cut a fine figure as a host when you serve smooth Becker's American Pilsner Beer!"
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 053]
1226578 Bytes
Advertisement for Becker's American Pilsner Beer (3 of 18), 1946
Becker's Products Company; Becker Brewing and Malting Company; Advertising; Becker's American Pilsner;
This advertisement for Becker's American Pilsner features a photograph of Wild Bill Cody's Wild West Show with a bottle of Becker's and the illustration of a cowboy imposed over the photo. It also includes the slogan "Out West it's Beckers."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendem Series 03, Box 003, Folder 01, Item 052]
1893486 Bytes
Advertisement for Becker's American Pilsner Beer (2 of 18), c. 1940
Becker Brewing and Malting Company; Becker Products Company; Becker's American Pilsener; Advertising;
This is an advertisement for Becker's American Pilsener Beer. Becker's beer was re-branded as Becker's American Pilsener during the Second World War. This particular advertisement features an illustration of a farmer and a plow pulled by three horses. It also has a paragraph describing the pure and wholesome ingredients used by Utah farmers and the Becker Product Company. The advertisement also contains the slogan, "good beer is a product of good earth."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 051]
1547750 Bytes
Advertisement for Becker's Uinta Club (2 of 3), 1941
Becker Brewing and Malting Company; Uinta Club; Advertising;
This is an advertisement for Becker's Uinta Club beer, which was manufactured in Evanston, Wyoming after the repeal of prohibition in 1933. This particular advertisement features the image of a cowboy on a bucking bronco and the slogan, "Always on Top!" This advertisement was printed in the 1941 issue of the Utah Magazine.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 050]
676899 Bytes
Evanston, Wyoming
Advertisement for Becker's American Pilsner Beer (1 of 18), 1947
Becker's American Pilsener, Becker Brewing and Malting Company; Becker Products Company; Advertising;
This is an advertisement for Becker's American Pilsner Beer. Becker's Best was re-branded as Becker's American Pilsener during the Second World War. This advertisement features an illustration of a man preparing to serve his guest a bowl of popcorn and several bottles of Becker's American Pilsener. The focus of the ad is that Becker's Beer makes a host popular.
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 049]
778140 Bytes
Ogden Utah
Advertisement for Becker's Uinta Club (1 of 3), 1938
Becker Brewing and Malting Company; Uinta Club; Evanston; Wyoming; Advertising;
This is an advertisement for Becker's Uinta Club Beer. Uinta Club was the beverage manufactured by the Becker Brewing and Malting Company of Evanston, Wyoming after the repeal of prohibition in 1933. This advertisement features an illustration of a Native American hunting a male deer. The advertisement claims that Becker's Uinta Club is a "'bull's-eye' every time!" and that "the Western word for beer is Becker's."
Utah State University, Merrill-Cazier Library, Special Collections and Archives, [Becker Brewing and Malting Company Records Addendum, CAINEMSS31Addendum Series 03, Box 003, Folder 01, Item 048]
2371081 Bytes
Evanston, Wyoming; Ogden, Utah